Antichrist...or Marketing Genius?

It is not often that Monkey Fartz has the opportunity to do a fact-based follow-up to a story…mostly due to laziness and the ease of simply making stories up. However, MF is happy to provide an update on "criminal-turn-Christ" Jose Luis de Jesus Miranda. Last year, MF broke the story on de Jesus' plan to "rebrand" his image (link) to gain market share in the competitive Crazy Religions segment. With Scientology and Kaballah both boasting big name celebrity support, de Jesus realized he had to "up his game" in order for the International Ministry of Growing Grace to remain competitive.

This former felon, who once claimed he was "integrated with the resurrected Christ himself" (link) is now claiming to be the Anti-Christ. While several reputable news sources are covering his recent shenanigans in Guatemala (link), MF is more interested in the specifics behind the recent repositioning of his "product".

The MF Research team believes it has uncovered why de Jesus selected "Antichrist" as his new persona du jour—Marketing 101. After extensive data gathering and analysis, it appears that the market the market is saturated with cult/religious leaders claiming to be the reincarnation of, or earthly representative for, Jesus (see chart below). Even the Buddha, the Dali Lama, and "Other" categories are covered by groups with stronger customer bases. However, the Antichrist market is completely open at this point (considering the other 2 are dead and whose titles were imposed posthumously). Further, research show that out of those polled*, 44% wanted a religion that had "no rules" (see below). After proclaiming himself the Antichrist, de Jesus claimed there was no such thing as sin…which is convenient considering his criminal history.

Say what you want about his sanity (and that of his followers), but you can't argue with charts.

*No actual people were polled in creating the charts.